What We Can Do with Social Media

Hi all,

I’ve begun to get a buddy of mine interested in Social Media and to me, it’s the next logical step for him.  You see, he was a writer and editor for one of the big US papers for over 20 years.  That came to a screeching halt not too long ago when they RIFed him along with many others.

So we started talking on our shared commute into DC and he listened.  He was then approached by a college chess team to do some media work for them and the first thing out of his mouth was “Tweet”.  Man he’s a quick learner.  This morning we laid out an entire Social Media game plan to help this team and he’s more excited than ever.

Think about that – A chess team from a very small college goes to the big state of Texas for a tournament.  Because of the SM plan started now, they have followers eager to read tweets posted on every move.  Chess freaks will be able to “watch” an entire tournament if they so choose.  They can tweet back, “Ooh, you shoulda castled there!”, or whatever it is that chess freaks say at times like that.  The event will be larger by quantum leaps by using Social Media, and their entire community will get to feel part of it.

We reconvene tomorrow morning to begin tweaking the plan.  Can’t wait to write about how it all turns out.

Jeff